Twitter Mobile Ads Give “Staggering” Results, Says Advertiser [REPORT]
Earlier this month Twitter’s CEO Dick Costolo reported that Twitter’s mobile advertising had surpassed its non-mobile revenue stream for the first time. Now, that’s become a regular occurrence, with the majority of ad revenue coming from their mobile platform on most days, reports The Wall Street Journal.
And for one advertiser, those mobile ads have generated “staggering” results.
Restaurant chain P.F. Chang’s China Bistro spent $25,000 on a Lunar New Year promotion with Twitter, using the platform to show tweets promoting dining rewards to Twitter users, including those searching for terms such as “Chinese New Year” on their mobile handsets.
In the first four days of the campaign some 1 million people clicked, retweeted or in some way interacted with the ads – and 70 percent of those came from mobile devices.
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