If you've spoken with a social media agency recently for, say, more than 15 minutes, the reps for the company probably mentioned the idea of an editorial calendar or a publishing schedule. Well, starting today, Twitter marketers can plan out their tweets for up to a year.
It's unclear what the marketing advantage would be to planning something as minimalist and fleeting as a 140-character message up to 12 months in advance, but the capability is now there.
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