Twitter announced recently the launch of the Full-Archive Search Application Programming Interface (API). This allows customers of Gnip (a social data firm Twitter acquired last year) to search for any public tweet in the past 9-plus years.
Many companies have already been using this in beta: Brandwatch (@Brandwatch), Sprout Social (@SproutSocial), SocialBro (@SocialBro), Pulsar (@Pulsar_Social), NetBase (@NetBase), Livefyre (@Livefyre), NUVI (@NUVI).
Twitter blogged about this capability, available to Gnip clients:
The Full-Archive Search API combines the best aspects of two of Gnip’s most popular offerings to solve enterprise business needs with user experiences not previously possible. By pairing instant accessibility with the full archive of historical Tweets, we’ve created a new premium solution for our ecosystem of partners to deliver historical social data to their own clients.
Previously, searching for public tweets was limited to a 30-day window.
Twitter outlined what the Full-Archive Search API can do:
- Inform a new product launch by instantly analyzing nine years of previous launch conversations
- Create instant real-time Twitter data activity benchmarks for a new advertising campaign based on historical volumes
- Provide instant historical Tweet insights to new customers of analytics solutions
- Explore historical Twitter activity for context when responding to customer service inquiries
Keith Nelleson, NUVI’s CEO, discussed the feature in Twitter’s blog post:
Instant and complete access to historical Twitter data has been the missing piece to our social media suite and we couldn’t be more excited to add it to our platform. The ability to look back in time and draw instant insights from conversations that took place months, even years ago is game-changing and will transform the way NUVI users analyze social data. The Full-Archive Search creates a historical baseline for all Twitter activity and gives our users the ability to compare and contrast past trends and campaigns.
Readers: What do you think of this feature?
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