Twitter Looks to Emulate Google With Keyword Ad Targeting

Social giant continues to roll out more marketing options

The explosion of search advertising in the mid-2000s put keywords on the advertising pedestal, letting brands pinpoint specific, intent-laden words they’d like to target against. Keyword ads have worked brilliantly, as evidenced by Google's multibillion-dollar advertising business.

Now Twitter, reportedly planning to go public within the next year, wants in on the action.

On Wednesday Twitter announced the ability for advertisers to target Promoted Tweets to specific keywords users may include in a tweet. For example, someone might tweet that they’re hungry and want a burrito.

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