Twitter Enters the Octagon With SB Nation’s The MMA Hour

The Vox Media show airs live Mondays at 1 p.m. ET

Vox Media announced Wednesday that weekly live show The MMA Hour from SB Nation will begin livestreaming on Twitter June 26.

Mixed martial arts journalist Ariel Helwani hosts The MMA Hour, which airs live Mondays at 1 p.m. ET and features results, previews of upcoming bouts, breaking news, analysis and interviews.

Livestreams of The MMA Hour will be available to logged-in and logged-out Twitter users via or @MMAfighting, and sponsorship and promotional opportunities will be available to advertisers.

Recent guests on the program include every UFC champion during the past eight years, as well as Conor McGregor, Ronda Rousey, the Diaz brothers, Anderson Silva, Georges St-Pierre, Mike Tyson, “Stone Cold” Steve Austin and CM Punk.

Twitter chief operating officer Anthony Noto said in a release announcing the livestreaming pact:

We are excited to expand on our livestream collaboration with Vox Media to bring The MMA Hour to Twitter’s global audience. MMA conversation is massive on Twitter, and now fans around the world can view this successful program and join the real-time conversation, all on the same platform.

SB Nation general manager Kevin Lockland added:

The MMA Hour is the gold-standard show and destination when it comes to mixed martial arts. It is our longest-running show, which, despite its name, is actually four to five hours of in-depth MMA news and analysis, brought directly to fans by Ariel Helwani, the sport’s premier MMA journalist. We’re excited to bring this deep expertise to MMA fans on Twitter and introduce the obsession to new audiences.

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