Twitter Kicks Off #EveryWoman Campaign for International Women’s Day

There have been 125 million tweets about feminism and equality over the past three years

Business resource group @TwitterWomen is spearheading the campaign Twitter
Headshot of David Cohen

Twitter is marking International Women’s Day and Women’s History Month with its #EveryWoman campaign, aimed at advancing the intersectional inclusion of women at Twitter, in the tech space and in the global female community.

Twitter

The social network said in an email that there have been 125 million tweets about feminism and equality over the past three years, and 3 million of those tweets specifically mentioned intersectionality.

Business resource group @TwitterWomen is spearheading the campaign.

Twitter rolled out hashtag-triggered emojis for tweets containing the hashtags #EveryWoman, #IWD, #InternationalWomensDay, #TwitterTogether or #UntilWeAllBelong.

Twitter

The @TwitterWomen account will tweet open-ended prompts throughout the month to spur conversation aimed at building up and connecting women around the world.

Twitter
Twitter

@TwitterWomen is also compiling a list of influential women to follow, including Marley Dias, Emma González, Yara Shahidi, Greta Thunberg and Grace Vanderwaal.

Twitter said the most-tweeted-about women worldwide over the past year were:

  1. Ariana Grande
  2. Beyoncé
  3. Alexandria Ocasio-Cortez
  4. Halsey
  5. Hillary Clinton

And the biggest peaks in conversation around feminism and equality on the social network over the past year were:

  1. International Women’s Day 2019 (March 8, 2019)
  2. Marches in Spain protesting violence against women (Nov. 25, 2019)
  3. Big Brother Brazil discussion between two contestants about feminism (early February 2020)
  4. U.S. Women’s National Soccer Team wins FIFA Women’s World Cup, sparks conversation around equal pay with the men’s national team (July 2019)
  5. Guilty verdict in Harvey Weinstein case (Feb. 24, 2020)

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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