Twitter Kicks Off Big Early Voting Push in US

Users will see prompts with state-by-state resources from BallotReady

Nine out of 10 daily Twitter users in the U.S. are registered and plan to vote Twitter

Twitter users in the U.S. will see prompts Thursday encouraging them to vote early and giving them state-by-state resources to do so through nonpartisan voting advocacy organization BallotReady.

Twitter

The social network is also encouraging people to share those resources via tweet and help spread the word.

The hashtags #IVoted, #IVotedEarly, #VoteEarly and #YoVoté will trigger interactive features including a digital “I Voted Early” sticker, a custom emoji and an animated like button that turns into a ballot box.

Twitter

Push alerts from Twitter will also direct people to a public-service announcement featuring more early voting resources.

According to a recent national poll by Twitter and Ipsos, nine out of 10 daily Twitter users in the U.S. are registered and plan to vote, while two-thirds already voted or plan to do so before Election Day, and one-third are still seeking information about where and when to vote.

Twitter recently teamed up with the National Association of Secretaries of State and the National Association of State Election Directors to host more than one-dozen question-and-answer sessions where chief election officials answered questions from their constituents about the voting process.

Public policy director Bridget Coyne and senior product manager Sam Toizer wrote in a blog post Thursday, “As voters face unprecedented challenges when casting their ballot in the upcoming 2020 U.S. elections, Twitter is doing what we can to ensure that people have access to the reliable information they need in order to exercise their right to vote. We strongly believe that everyone who is eligible should be empowered to vote, and we know that for many people this year, the safest and most reliable way to do so is to vote early.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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