Twitter Is Testing an Original Tweeter Tag to Add Clarity to Conversations

The social network is trying to add more context to discussions

Twitter’s efforts to make conversations on its platform easier to follow are continuing with the test of an Original Tweeter tag to distinguish the account that started a thread.

The social network confirmed that the Original Tweeter tag is being tested with a small percentage of iOS and Android users.

Director of product management Sara Haider said, “Twitter’s purpose is to serve the public conversation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in