Twitter Is Second-Most Visible Brand On Prime-Time TV, And It Doesn't Pay For Any Placement
Twitter beats out all other brands, save one, when it comes to visibility on primetime broadcast TV shows. In fact, Twitter was more visible than all paid product placements on TV in August. And the company didn’t have to drop a dime.
Twitter appears to be a popular choice for TV execs to incorporate into the filming of their shows on its own merits. According to AdAge, Twitter, YouTube and Facebook are all making guest appearances in TV shows, without producers asking for any advertising dollars.
AT&T was the brand with the most product placements in August according to numbers from Nielsen, with a total of 56.
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