Twitter Is Ready to Play Ball in London

The social network geared up for MLB’s London Series

America's pastime is heading across the pond this weekend Twitter
Headshot of David Cohen

The Boston Red Sox may be the “home team,” but they are “hosting” their longtime rivals, the New York Yankees, in Major League Baseball’s first-ever games in London this weekend.

Twitter rolled out a special hashtag-triggered emoji for MLB’s London Series, which will be added to tweets with the #LondonSeries hashtag.

MLB Network’s Fran Charles and Cliff Floyd will host an exclusive 45-minute livestreamed show from the field at London Stadium via @MLB Saturday at 10:15 a.m. ET, featuring highlights, interviews and Twitter polls.

And the #MLBTwitterHitter—in which fans choose which player’s at-bats will be featured live on Twitter that day—will be a player from the London Series Saturday and Sunday. David Cohen is editor of Adweek's Social Pro Daily.