For the first time, Twitter is planning to participate in the Interactive Advertising Bureau’s 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York.
Dozens of major digital publishers and platforms attempt to sell brands and advertisers on what they think consumers will be reading and watching this year during the two-week event. Twitter, which has struggled to maintain advertising revenue and user growth, spent a large part of 2016 building
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