Twitter Is Looking for Suggestions on How to ‘Measure Conversational Health’

Proposed metrics can be submitted through April 13

Cortico developed four indicators to measure conversational health Obencem/iStock
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Twitter is trying to get a better handle on the “overall health of the public conversation,” and the social network is actively seeking suggestions for metrics it should incorporate.

Nonprofit research organization Cortico developed four indicators to measure conversational health— shared attention, shared reality, variety of opinion and receptivity—and Twitter is looking to expand on those and “identify indicators of conversational health that are even more specific to Twitter and its impact.”

From now through Friday, April 13, interested parties can go here to submit applications containing the following information:

  • Contact information (name, email, details about the organization they are affiliated with).
  • Proposed health metrics and methods for capturing, measuring, evaluating and reporting on them.
  • Anticipated resource requirements and methodology.
  • Proposed output and estimated time needed to capture, measure and evaluate health metrics.
  • Relevant, peer-reviewed publications and papers.
  • Indication of whether it is a joint application with another institution.

Select applications will be asked to share further details in May and June, and the initial select projects will be announced in July, with those that are chosen collaborating directly with Twitter’s team and receiving public data access and “meaningful funding,” which will be provided in full at the start of the project in the form of an unrestricted gift.

Twitter added, “Our expectation is that successful projects will produce peer-reviewed, publicly available, open-access research articles and open source software whenever possible.”

The social network said in a blog post introducing the initiative, “Twitter’s health will be built and measured by how we help encourage more healthy debate, conversations and critical thinking; conversely, abuse, spam and manipulation will detract from it. We are looking to partner with outside experts to help us identify how we measure the health of Twitter, keep us accountable to share our progress with the world and establish a way forward for the long-term … We don’t have all of the answers and cannot do this alone, but we know that the outcome will be stronger when we look to experts around the world for counsel and support.” David Cohen is editor of Adweek's Social Pro Daily.