Twitter Is Expanding Its Suicide-Prevention Partnerships to More Countries

A hashtag-triggered emoji is available marking World Suicide Prevention Day

World Suicide Prevention Day is Monday, Sept. 10 Handini_Atmodiwiryo/iStock

Twitter marked World Suicide Prevention Day Monday with a special hashtag-triggered emoji and, more important, a reminder of the resources that are available through the social network.

Tweets in 15 different languages through Sept. 16 that include the hashtags #WorldSuicidePreventionDay, #SuicidePrevention, #WSPD2018 or #WSPD will feature a special orange and yellow ribbon emoji, representing the international symbol for World Suicide Prevention Day.

The social network also revealed in a blog post that its There Is Help partnerships with organizations including the National Suicide Prevention Lifeline in the U.S., the Tokyo Suicide Prevention Center in Japan, and Lifeline Korea are being expanded into Brazil, Australia, Hong Kong, Spain, Ireland, Germany and the U.K. through further partnerships.

Twitter said that when people on the platform search for terms associated with suicide or self-harm, a prompt appears atop the search results encouraging them to seek help and providing contact details for the organizations that partnered with the social network.

This feature is available on mobile and desktop in the U.S., Japan and South Korea and via mobile only in Australia, Hong Kong, Spain, Ireland, Germany and the U.K.

Twitter also offers a list of international resources, a form where people can report incidents of other users threatening suicide or self-harm and further information in its Help Center.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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