Is A Twitter Implosion Headed Our Way?

Has Twitter reached its tipping point? No, we’re not talking about the tipping point where you develop a solid following and conversations start happening (read this post to learn more about THAT), we’re talking about Twitter overload. We’re talking about Twitter imploding. Yes, we’re talking about the end of Twitter as we know it. Well, we’re not talking about it, but Jay Baer is in this video.

Jay Baer, social media and content strategist from the well-known blog Convince and Convert, recently sat down with “marketing humorist” Steve Lundin and shared his thoughts on the social landscape. We find his observations around Twitter particularly interesting, of course.

As we’ve reported in the past and as Jay speaks to in the interview, Twitter has a stickiness problem. Lots of folks sign up for Twitter and never use it and many new Twitter users rarely tweet.

Also according to Jay, once you’re active in Twitter, you’re eventually “victimized by your own Twitter success.” Here’s what happens: When you’re “good at Twitter” and have lots of followers, you’re probably following lots of folks as well (like Jay, Amber Naslund, Chris Voss, Jason Falls, Amber Osborne and just a host of other super successful social media types). But the trouble with that? It’s noisy and having conversations becomes pretty difficult.

So, by this thinking Jay shares that the better you are at Twitter, the harder it is to use Twitter as a conversational tool – and this is going to become a big problem. (Maybe it’s time to redefine “better at using Twitter?”) Regardless, the point IS valid. If “power users” find the tool unusable after a while, who will be left to use it?  And won’t the brands that the power users are advising (and the power user wannabes) eventually follow in the same footsteps?

Maybe this is just more support for paring back your “follower” list now before it gets too loud on Twitter for you as well? Or is this Twitter implosion inevitable, with the blue bird either becoming part of Facebook, Google or what have you – or doomed to become more of a niche headline news service, as Jay says it is right now anyway? What do you think?

Check out the video interview in its entirety below and then sound off!



(World explosion image from Shutterstock)