Twitter Launches "Who to Follow" And Suggests Great Friends

Looking to expand who you follow on Twitter? The microblogging company has recently rolled out a “Who To Follow” recommendation feature that is similar to Facebook’s Friend Finder, but reaches a much wider social graph. I’ve noticed relevant, quality leads on my “Who to Follow” list, and I’ve already added several recommendations. Have you used this feature yet?

“Who to Follow” offers some nice features designed to avoid bombarding Twitter users with a slew of new follows right away. It lists only two recommended follows, and doesn’t refresh if you decide to follow either or both of these accounts. That means that you won’t necessarily sit there following dozens of new people at one time, effectively preventing your Twitter feed from growing too fast, too quickly.

However, if you are interested in adding more than just two recommended accounts, you can click on “View All”. This brings you to the “Users you may be interested in” page. From here, you’ll see a list of suggested Twitter users to follow, and you can click the happy little “follow” button right down the list to your heart’s content.

These recommendations are made based on connections to people that you follow, much like Facebook’s friends-of-friends model. However, as TechCrunch points out, Twitter’s social graph is potentially much larger than Facebook’s. Facebook narrows down their recommendations to people who you likely know, based on how many of your current friends know them. Twitter, on the other hand, encourages users to follow people they don’t know.

Personally, I find this feature extremely useful. I’ve already added a handful of users – some that I’ve actually been meaning to follow but just haven’t gotten around to it, others who were new to me but looked promising. I can see where it could lead to increasing the “noise” on your Twitter home page if you aren’t liberal with adding people to lists, but really it’s an overall very useful feature if you’re looking for new leads. Try it out for yourself, and let us know in the comments what it’s done for you.