Twitter CEO Explains How (And Why) Random Favorites Are Appearing in Your Timeline

Last month Twitter started experimenting with showing favorites to some users from the accounts that they follow – that is, when their friends favorited a tweet, some of those favorites started to show up in their timeline.

The move wasn’t popular, and the reaction became even more severe when the experiment became an actual feature. Subsequently, Twitter updated its policy to better explain “What’s a Twitter timeline?” – specifically, it’s now a place where they (Twitter) can add content to your timeline that it deems popular or relevant.

Last week Twitter CEO Dick Costolo took a moment to explain to some users about how and why favorites are appearing in our timelines, and his explanation sort of makes sense.

“You