Twitter And Facebook Make “Significant Difference” To Candidate Election Chances [STUDY]
Being active on Twitter or Facebook made a “significant difference” to a candidate’s chances of being elected, says a new study.
The paper, presented by Dr Ciarán McMahon, a lecturer in psychology at Dublin Business School, examined the impact of social media on the Irish general election back in February. McMahon’s report suggested that candidates with Twitter accounts received 46% more votes than those who did not.
Candidates with Facebook accounts fared even better, receiving 53% more votes than those who were not active on the platform.
78% of the candidates polled had Facebook accounts, compared to 57% on Twitter.
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