How Twitter Impacts The Entertainment Industry
In a fascinating study by The Hollywood Reporter and market research firm Penn Schoen Berland released earlier this year, it came to light that social networking sites like Facebook and Twitter play an indispensable role in all key aspects of today’s entertainment industry.
It wasn’t so long ago that email didn’t even exist; now Hollywood executives are making decisions based on how the masses are speaking on Twitter.
Take a look at some of the study’s findings, based on a survey of 750 social network users ages 13 to 49.
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