5 Quick Tips To Boost Engagement On Twitter

Location, location, location. These are the all-important 3 L’s of real estate marketing. But on Twitter, it’s all about the 3 E’s.

Engagement, engagement, engagement.

Without engagement, your tweets are just out there, in the wilderness, naked and alone. You need a reaction from your audience. And it needs to be actual, valuable engagement – engagement for engagement’s sake is not much better than no engagement at all. Anybody can generate a strong reaction to something as trite as “Share this if you love your grandma!”, but what is it actually going to do for your brand?

No. You need real engagement, with your fans and followers encouraged to become proactively involved with relative brand messaging. And to do this, there are a few things that you need to remember.

1. Use An Image In Every Tweet

Tweets with images have always converted much better than text-only messages on Twitter, and that likely will never change. And when you think about it, it makes sense – you’re far more likely to see and react to a (well-designed, relative) photo than you are plain text. It’s just how the brain works.

Earlier this year Twitter changed the way images display in user timelines. This is very important for a couple of reasons. One, now only images shared via Twitter’s own photo sharer (pic.twitter.com) automatically display in timelines. And two, this also means that images for all other sources – be that Instagram, Twitpic, Facebook, Flickr, and everywhere else – do not. So, if you want engagement on Twitter, you should always include an image with your tweets, and you should always upload that image directly on to Twitter.

2. Use One Hashtag

And just one hashtag. Or a maximum of two. Why? Because studies keep telling us that using no hashtags, or using more than two hashtags, has a negative impact on tweet engagement. Hashtags widen the potential reach of your tweet (to new readers) and give folks something to cling on to, but they need to be used sensibly and must always be relative to your content.

3. Ask For A Retweet

I know, I know. Asking for retweets seems so… desperate. But, the bottom line is that it works. Indeed, Twitter themselves recommend it as a strategy, but it’s important that you (a) don’t overuse this tip and (b) do it properly. Meaning, if you’re going to ask for a retweet, actually use the word “retweet”, and do so in a proactive way. For example, if you’re a grocer on Twitter, asking fans to “Retweet if you love our apples!” is a much better implementation of this strategy than “We love apples! pls RT thx!”.

4. Ask A Question

Proactively wording a tweet to encourage the reader to respond is an effective way to generate a response, and there’s no easier way to do this than by asking a question. This tactic shouldn’t be used for every single tweet, but once or twice a day actually asking something of your followers can pay dividends. And if you find that your readers have lots of questions themselves, consider a weekly or once-per-month Q&A session (using a unique hashtag).

5. Give The People What They Want