Twitter Takes the Election Outdoors
Twitter continued its out-of-home advertising efforts in New York with a focus on the upcoming presidential election.
Twitter continued its out-of-home advertising efforts in New York with a focus on the upcoming presidential election.
Global group creative director Jayanta Jenkins detailed the new outdoor advertising campaign in a blog post:
The election is playing out live on Twitter, where people can hear directly from the candidates, their supporters, the media and everyone in between. Because Twitter is open, it’s the place for people to see and discuss the issues from every perspective. This campaign highlights the top issues being discussed on Twitter–it reflects different sides and doesn’t take sides.
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