Twitter Election Highlights: John King Becomes an Ad
PAC buys Promoted Tweet for analyst's name during CNN's coverage
CNN political analyst John King impressed Twitter users with his county-by-county electoral map knowledge tonight—not to mention the touch-screen map that's become part of his signature reporting style in recent years. Priorities USA Action, a PAC that has been buying up Promoted Tweets to push president Obama's reelection candidacy this week, took notice, as "John King" was a trend on Twitter during tonight's coverage.
The marketers for the political action committee bought the Promoted Tweet for his name at around 10 p.m.
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