Twitter Egg, R.I.P.

Generic, universal, serious, unbranded, temporary, inclusive

Twitter’s iconic egg default profile picture has hatched into something new.

The social network revealed its new default profile picture in a Twitter Design blog post, providing a look at how it has evolved since Twitter’s debut in 2006.

Twitter said reasons behind the change included keeping up with its brand refreshing from 2016, encouraging users to share more about themselves and negative impressions of the egg due to its use by profiles that were created for the purposes of trolling and harassment, saying of the latter:

We’ve noticed patterns of behavior with accounts that are created only to harass others—often they don’t take the time to personalize their accounts. This has created an association between the default egg profile photo and negative behavior, which isn’t fair to people who are still new to Twitter and haven’t yet personalized their profile photo.

The social network sought to incorporate these traits into the new default profile picture:

  • Generic
  • Universal
  • Serious
  • Unbranded
  • Temporary
  • Inclusive

Twitter provided a more detailed look at the process in its blog post:

We reviewed many variations of our figure, altering both the head and shoulders to feel more inclusive to all genders. When the shoulders were wider, the image felt overly masculine, so we decreased the width of the shoulders and adjusted the height of the figure. As a result of these iterations, we ended with a more gender-balanced figure. We chose grays because they feel temporary, generic and universal. With that, we included a higher contrast color combination to make this image accessible for those with visual impairments. Because of its coloring, the new profile photo also gives less prominence to accounts with a default profile photo.