Twitter is making its big-screen debut of sorts, teaming up with Disney and National CineMedia on its first ever integration into digital displays at cinema box offices.
NCM’s Lobby Entertainment Network in 57 theater locations across the country will feature trailer assets from upcoming feature film Rogue One: A Star Wars Story, as well as tweets from fans, through Jan. 5.
Twitter said in an email to SocialTimes:
Many people come to Twitter to discover something new, and a large percentage of millennial moviegoers go to the theater undecided on what to watch. This makes it a prime opportunity to bring what’s happening directly to the box office and connect fans with other fans.
The social network announced earlier this week that it is teaming up with Disney and People to exclusively livestream a special event tied to Rogue One, which hits theaters Dec. 16.
The magazine will host the livestream Friday (Dec. 2) at 10 a.m. PT/1 p.m. ET, and it will include never-before-seen content from the movie, as well as a live discussion and question-and-answer session.
Readers: Do you plan to see Rogue One: A Star Wars Story?