Twitter Drove A Paltry 2% Of Cyber Monday And Black Friday Traffic

For those of us that foresee Twitter becoming an increasingly important tool for brands and marketers, these numbers don’t feel right: Twitter only drove 2 percent of traffic on Cyber Monday and Black Friday.

According to IBM Coremetrics Report on Black Friday and Cyber Monday, social in general had a pretty limited impact on sales, although its influence has grown over the past year.