Twitter Comes To Rescue Google With The Tweet Button

Today Twitter officially announced their Tweet Button and I have to say that I'm thoroughly impressed. Just as publishers rushed to install Facebook's Like button, I'd expect publishers to do the same with Twitter's Tweet button. The reason is via one subtle feature which attempts to one-up Facebook: as soon as you share an article, you are prompted to follow the publisher who's site you are sharing. It's a genius addition which I'd personally love for Facebook to adopt as well. How It Works Before jumping into how Twitter's Tweet Button is going to "rescue" Google (I know, Google isn't exactly in the most precarious situation), check out the following video which explains how the new tweet button works: Twitter Proclaims The Link Will Never Die!! While Twitter's new Tweet buttons help convert visitors who shared a publisher's content into new followers, it also places the URL at the center of the web. Every time you share an item, Twitter's t.co URL shortener is used to reference the article. Granted, the URL is a fundamental component of the technology behind the internet. In one way, this button has come to the rescue of Google at a time when the company has never appeared more vulnerable (if a global search behemoth can even look vulnerable). I've written extensively about how Facebook's like could theoretically damage the value of the link. I've even gone as far as suggesting that the like would replace the link. The main point is that the like button reduces the friction of sharing information with people on the web. Other services like ShareThis and AddThis have done the same as well, however in one click, you can instantly publish something to your Facebook profile. While sharing with Twitter's Tweet Button requires two clicks at a minimum now, it's still a relatively simple way to share information. Additionally, Twitter's post-share follower suggestion page is a significant incentive for publishers to implement the service. While my personal proclamation that the link is dying may be a bit premature, Twitter's decision to surface content in a less structured format could potentially be one of the weaknesses of their system. However for the time being, Twitter appears to be more of an ally to Google than anything else in the battle against Facebook, the reigning king of social media.

Social Pro Daily

Twitter Comes To Rescue Google With The Tweet Button

Nick O'Neill

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Nick O'Neill