Twitter Is Bullish on Periscope as Brands Adapt to Livestreaming's Growing Popularity

CANNES, France—If it wasn't clear whether Twitter was recoiling its emphasis on livestreaming app Periscope in light of Facebook Live's increasing popularity, Twitter's beachfront activation, dubbed #GoLive, answers that question pretty quickly. And the buzz Periscope received due to Wednesday's gun-control sit-in at the U.S. House of Representatives seems to underscore the tech company's faith.

Periscope has given birth to more than 200 million live broadcasts from some 10 million accounts on the mobile app.