Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Everything old is new again, as Twitter brought back its original retweet functionality this week.
As part of its efforts to protect the U.S. presidential election, in October, the social network began showing users a prompt when they were about to retweet, encouraging them to quote tweet instead so that they could add their own commentary and context.
Twitter Support said in a series of tweets explaining its reversal, “Our goal with prompting quote tweets (instead of retweets) was to encourage more thoughtful amplification.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in