Twitter Backs World AIDS Day

Twitter is doing its part to spread the word about World AIDS Day.

The social-networking site’s co-founder, Biz Stone, posted a list of terms that will make tweets turn red on the Twitter Blog.

Stone wrote:

At Twitter, we’re making it fun and easy to spread the word about this preventable and treatable disease that is hitting Africa the hardest. If you use any of the following terms below today on Twitter, your tweet will turn red. Today is World AIDS Day.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in