Twitter and Emaar Properties Are Ringing In the New Year With a Livestream From Dubai

Users can join the conversation using the hashtag #MyDubaiNewYear

For the second year in a row, Twitter and Emaar Properties have partnered to livestream Dubai’s New Year’s Eve festivities to Twitter users around the world.

The show will broadcast from downtown Dubai beginning at 11:30 p.m. GST/2:30 p.m. EST Dec. 31. Users will be able to watch the livestream even if they’re not logged into Twitter, and a timeline of related tweets will appear alongside the stream.

In addition, Emaar will launch a Twitter direct message feature associated with the event. A Twitter blog post explained: “Once people send a DM via Twitter to @MyDowntownDubai, they will be directed to a series of automated steps to easily learn more about what’s happening around the festivities.”

The blog post continued: “The DM experience will provide information that will range from the day-by-day New Year activity schedule and a selection of recommended hotels for tourists prior to the celebrations to frequently asked questions for those heading to the viewing locations in downtown Dubai on New Year’s Eve.”

For this event, users can tweet using the hashtag #MyDubaiNewYear, which contains a hashtag-triggered emoji.