Publishers Sharing AMP Articles on Twitter Can Now Access Analytics

Pings to original articles are annotated as coming from the social network

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Twitter enhanced its implementation of Google AMP (Accelerated Mobile Pages) to give publishers access to article analytics.

Twitter product manager Ben Ward announced in a blog post that when the social network loads AMP versions of articles, it will now:

Ward wrote: “We like AMP because its design encourages performant web publishing techniques and produces an optimized mobile-centric display for articles. Unlike ‘reader mode’ features that we’ve also experimented with, AMP gives you creative control over how your content is presented, ensuring that web content remains vibrant, varied and expressive. It also gives you control over whether to use the technology at all. Finally, it natively supports existing advertising platforms, optimized for performance.”