Twitter users' reaction to Facebook agreeing to pay $16 billion for WhatsApp can be summed up in two words: What's that?
Compared to the $1 billion CEO Mark Zuckerberg and Co. paid for Instagram—which to an American mindset, is more popular—the total sum of $19 billion (which includes $3 billion in restricted stock units to be granted to WhatsApp's founders and employees) seems beyond the pale to many. But WhatsApp's user base of 450 million is triple that of Instagram and mostly overseas.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in