The Secret to Listening on Twitter: Advanced Search

The Secret to Listening on Twitter: Advanced Search

Many small and medium businesses ignore one of the most vital – and useful – aspects of Twitter: the ability to listen.

Listening to customers, competitors and industry leaders doesn’t have to be an expensive proposition that only the “big guys” can afford, nor does it have to be a time-consuming activity that only large teams can handle. Listening on Twitter is as simple as knowing how to search.

We’ve written before about the benefits of social listening, whether listening to your competitor’s

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