Twitter Ads Earn More Money Per Impression Than Facebook Ads [REPORT]

Twitter and Facebook treat their ads very differently. Twitter’s are integrated into users’ timelines, displayed alongside tweets, while Facebook ads appear on the sidebar. And it sounds like Twitter’s strategy is paying off: Twitter is attracting higher cost-per-thousand impressions (CPM) than its big brother social counterpart.

TBG Digital looked at more than 45 billion ad impressions from 10 different brands on both Facebook and Twitter from Q1 2012. And they found that ads on Twitter are out-performing ads on Facebook on a number of fronts.

Advertisers are paying more for ad impressions on Twitter than on Facebook, and TBG Digital hypothesizes this is because Twitter ads – or Promoted Trends, Tweets and Accounts – are displayed right in the middle of the network’s content.

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