Twitter is experimenting with new ways to get people to tune in to live video.
At its NewFronts event earlier this month, the company announced a deal with Live Nation to livestream concerts exclusively on the microblogging site starting with the Zac Brown Band on May 13. Twitter will stream its second concert at 8 p.m. ET tonight with songwriting duo Marian Hill in a broadcast sponsored by T-Mobile.
To promote the concert, Twitter is experimenting with a few new features within tweets.
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