Twitter Adds MLB and NHL Games to Its List of Livestreaming Sports Action

Includes out-of-market contests and highlights

Twitter is continuing its summer winning streak with deals to livestream a number of games from Major League Baseball and the National Hockey League.

The agreements, announced on Monday morning, will give the company the rights to broadcast out-of-market games along with additional content. Fans won't need to be signed into Twitter to view the games, as anyone will be able to watch the contests, which will be streamed weekly beginning sometime later this year. Twitter has not announced yet which games will be streamed.

Twitter will also stream a new show called "The Rally," a nightly program that will showcase highlights from a number of sports ranging from college-level events to the Olympic games. The company will have exclusive rights to the content, which will be produced by 120 Sports.

"Twitter is the fastest way to see what's unfolding in MLB and the NHL," Twitter CFO Anthony Noto said in a statement. "MLBAM has pioneered streaming live digital video and we could not be more excited to partner with them on live games as well as 'The Rally', giving our audience the live sports events they are already talking about on one screen on Twitter."

The news comes on the heels of other livestreaming deals signed earlier this month including partnerships with the NBA, PAC-12 Conference, Bloomberg Media and CBS News. Twitter, which has 310 million monthly active users, also has another 500 million that view tweets without being logged in to the platform.

Recommended articles