Twitter Added the LiveCut Video-Publishing Tool to Media Studio

The SnappyTV video-clipping service will be sunset by Dec. 31

Twitter described LiveCut as a one-stop shop for video-publishing needs Twitter
Headshot of David Cohen

Twitter introduced its new media-publishing tool, LiveCut, integrating the functionality of real-time video-clipping service SnappyTV into its Media Studio.

Product manager Kevin Takashi Cohen said in a blog post that SnappyTV will be sunset by Dec. 31, adding that it consulted with its partners who use SnappyTV to ensure that LiveCut will meet all of their needs.

He wrote, “We’re confident that we’ve created a product that seamlessly serves video publishers’ live-clipping needs on Twitter and, looking forward, will continue investing in it to develop new features that expand its functionality.” He also shared a list of resources in the blog post to help ease the transition.

Cohen described LiveCut as a one-stop shop for video-publishing needs, saying that publishers can start live broadcasts, cut video clips from those broadcasts and share those clips across Twitter.

They can also start private broadcasts, share broadcasts across teams and create and monetize video clips.

Premier League soccer club Liverpool FC was one of the publishers in the LiveCut beta-test program, using it for a live broadcast of the 2019 UEFA Champions League trophy homecoming.

Liverpool FC head of social media, Adam Hulme said in the blog post, “It was great to be able to share this incredible occasion with our fans all over the world in real-time. The club utilized Twitter’s LiveCut tool to capture and deliver short, shareable, memorable and now iconic clips within a matter of minutes, and with ease.” David Cohen is editor of Adweek's Social Pro Daily.