Twitter To Allow Advertisers To Retarget Users Based On Their Browsing History
This afternoon, Twitter announced that, for the first time, it will be granting advertisers access to users’ email addresses and browser-related information in order to better target promoted content.
Concerned about the privacy of your data? Keep reading.
Here’s what Kevin Weil, Twitter’s Senior Director of Product and Revenue, explained in a blog post announcing the news:
“How does this work? Let’s say a local florist wants to advertise a Valentine’s Day special on Twitter. They’d prefer to show their ad to flower enthusiasts who frequent their website or subscribe to their newsletter.
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