Twitter Acquires Social Media Analytics Company BackType
Twitter has just purchased the social media analytics company BackType, bringing on both the technology and members of the team. The financials of the deal were undisclosed.
Announced in a tweet from Twitter PR Tuesday afternoon, it looks like the BackType team will join Twitter’s platform team and work on technology for publishers.
BackType is a tool for online content creators, brands and marketers to measure the impact of their social media strategy. As part of the terms of the Twitter acquisition, BackType will no longer accept new applicants and it will eventually discontinue the Backtype product and API services.
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