In many ways, it’s a perfect marriage of platform and content: Gaming and geek-culture digital network Machinima will add gaming culture hub Twitch to its list of distributors. The partnership will help Machinima expand from its YouTube presence, where it’s built one of the largest audiences on that platform, and it will add content with high production values to Twitch’s stable of programs, the most popular of which tend to be live tournaments emceed by gamers.
Twitch boasts a huge stable of content and content producers—ones that’s about to get a whole lot bigger, given that the company has signed a deal with Xbox and Playstation to allow anyone playing a game on either company's next-gen console to livecast their session with the click of a button.
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