Livestreaming platform and Amazon subsidiary Twitch is hosting a live shopping show for its “favorite made-up holiday,” Prime Day, on its Twitch Presents channel, which it said “promises to be unlike anything you’ve ever witnessed…but, like, in a good way.”
The two-day program, Twitch Sells Out, will stream two 12-hour broadcasts each day from 10 a.m. to 10 p.m. PT.
It will be hosted by “(almost all of) our biggest streamers,” who will feature deals on gaming, electronics, kitchenware and related products—and who Twitch claimed are now “locked in a windowless room watching an almost unhealthy amount of infomercials to get ready.”
“We’ve gone through every single item on sale for Prime Day and curated the best of the best for the Twitch community,” Twitch said in a blog post.
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