Twilight Hunk, Brief Nudity, Zeppelin Score YouTube Gold for Dior
Extended 'director's cut' starring Robert Pattinson goes viral
A new "edgy," nearly two-minute spot for Christian Dior Homme is what branded video on YouTube is all about. It's long, a little weird, has some brief nudity, stars vampire Robert Pattinson and features Led Zeppelin's Whole Lotta Love. That combo was enough to put the short film at the top of the VideoWatch/VidIQ weekly ranking for branded videos, as the Dior clip generated close to 6 million views last week while inspiring more than 7,000 tweets.
Also of note on the chart: a provocative long-form spot featuring dancing girls in Amsterdam's Red Light District for an anti-trafficking group Stop the Traffik, as well as four smartphone ads.
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