TweetUp Buys Up News Aggregator popurls, Renamed Android Client Twitdroyd

popurls.jpgTweetUp, which runs a Twitter search and advertising platform, went on a Fourth of July weekend shopping spree, announcing its acquisitions of news aggregator popurls and Android Twitter client Twitdroyd, which changed its name from Twitdroid due to Lucas Films’ trademark of “droid,” TechCrunch reported.

popurls assembles the most popular content from The New York Times, Twitter, Digg, Delicious, Reddit, YouTube, Flickr, and other news and social-media sites on one page, according to TechCrunch.

Twitdroyd, meanwhile, just released version 3.4.0 of its app, with new features including the ability to shorten links with one button before sending them, a new image preview with pinch zoom, TweetUp search, a Suggest a Feature box, a warning when a Tweet exceeds 140 characters, support for Brazilian Portuguese, support for OAuth, and the ability to install the app on Android 2.2 SD cards.

Startup tomatic had been operating both popurls and Twitdroyd, according to TechCrunch.

TweetUp CEO Bill Gross said in a statement:

Acquiring Twidroyd provides TweetUp with a number of strategic advantages. Twidroyd is widely considered the best Twitter client for Android phones, and it leads in market share, so its growing base of users will be a valuable source of well-informed feedback on TweetUp search on mobile devices. In addition, the popurls Web site — which attracts users looking for a convenient guide to the most popular sites, news, videos, and blogs on the Internet — will be a natural spot to display TweetUp search results and gain user feedback.

This combination should enable us to more rapidly refine our offerings, generating better user experiences for distribution partners and for users searching for the world’s best Tweeters regardless of their choice of devices.