Tweeners: mySpace cadets are admirals of media

The Washington Post today takes note of Zac Efron, an 18 year old who is the gleaming tip of the tweener spear.

As the Post points out, Efron is the star of “High School Musical,” “a Disney Channel made-for-TV movie that this year erupted into a frenzy of CD sales, downloadable videos and cellphone ring tones.”

What scares us isn’t Zac, but the kind of lives tweeners enjoy.


“The average American tween lives in a world of electronic opulence, inside his or her own media bubble. According to a recent survey by Nickelodeon, 77 percent of 9- to 14-year-olds have TVs in their bedrooms, with about half this group enjoying cable or satellite access. Some 59 percent have video-game systems, 49 percent have a DVD player and 22 percent have computers connected to the Internet.”

And to think: I once locked myself in my parents bathroom because they wouldn’t let me stay up to watch the two-hour finale of “Dukes of Hazzard.”