TV Traffic Report Includes Live Social Media Updates

To bring up-to-the minute traffic reporting to the Twitter feed, KING 5 in Seattle has partnered with Radiate Media on a broadcast system that connects reporters’ tweets to the screen during on-air broadcasts.

The reporting tool is called CommuteVantage CONNECT. It’s a 2D and 3D mapping tool that functions like the “traffic” layer on Google Maps, but the reporters can update it in real time with videos and pop-up reports of what’s actually happening on the scene. (Google Maps will tell you that there is congestion, but will not tell you about the overturned truck.)

KING 5 uses the technology during the live broadcasts, as well as on its mobile apps and website. Debuted on June 8, Seattle’s local news station was the first news station to try it out.

“We are constantly looking for ways to further enhance our standout traffic coverage, so this tool is a perfect fit for us,” said Mark Ginther, KING 5 executive news director in a statement. “Adding the capabilities of Radiate Media’s CONNECT to Tracy Taylor’s comprehensive traffic reports allows us to provide true ‘As-It-Happens’ incident coverage to our viewers when they need it the most.”

On Twitter, traffic reporter Tracy Taylor includes snippets of traffic updates in her feed and fields traffic concerns from viewers.  This tweet says it all: