TV-Sharing Service IntoNow Launches in January, Bought by Yahoo! Monday

Now you see it, now you don’t: IntoNow, a TV check-in platform that launched in January, already found a buyer in Yahoo!, which announced the acquisition Monday.

Now you see it, now you don’t: IntoNow, a TV check-in platform that launched in January, already found a buyer in Yahoo!, which announced the acquisition Monday.

Financial terms were not disclosed, but GigaOM reported that the purchase price was between $17 million and $30 million, likely more than $20 million, while AllThingsD pegged the price at about $15 million in cash, $2 million in stock, and performance-based retention elements potentially adding another $5 million.

Prior to its launch, IntoNow indexed more than five years of U.S.

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