TV Nets Boost iPhone Presence

NEW YORK The broadcast networks are dialing up their collective presence on the iPhone.

On Thursday, ABC launched a free application for its hit Dancing With the Stars, which fans can use to vote each week for their favorite celebrity contestants. Besides the usual show highlights, photos and games, the app serves as a personal dance instructor for users, providing step-by-step instructions on dances like the mambo and tango.

ABC has not announced any sponsors for the free app.

Meanwhile, earlier this week the CW Network rolled out two apps for both the iPhone and iTouch devices, including an app that helps fans of the shows Gossip Girl, 90210 and Melrose Place locate real-world locations (restaurants, bars, etc.) featured in those dramas. That app, dubbed CW City Wize, is sponsored by Target.

In addition, The CW has launched a more general app that will serve primarily as a promotional vehicle for its shows — featuring episode recaps and preview clips. That app also links to iTunes, enabling users to purchase full episodes of shows like The Vampire Diaries, America’s Next Top Model and Supernatural.
 
Finally, CBS on Thursday debuted a new app for CBS News. It is available on Apple’s iPhone and iTouch as well as BlackBerry devices. That free app offers breaking news and video clips from CBSNews.com. But it’s most distinctive feature may be its use of Twitter; users will be able to view Twitter feeds from over 40 of the network’s news reporters as well as Twitter feeds from CBSNews.com users across the globe.

Users will also be able to view full episodes of several original CBS News Web series, including The Tomorrow Show, Washington Unplugged and Doc Dot Com. CBS has yet to announce any advertisers for the new app.

See also: “Microsoft Targets iPhone, BlackBerry Crowds”

Nielsen Business Media