TV Model Odd Fit for Web Properties
NEW YORK Early this month, a familiar ad industry scene took place: Media buyers and advertisers sipped cocktails and nibbled on hors d’oeuvres at Le Parker Meridien after getting a preview of upcoming programming at a theater in Midtown Manhattan.
But this dog-and-pony show wasn’t hosted by a cable or broadcast network looking to woo buyers with its fall lineup of new shows. Rather, it was Microsoft, which wants ad buyers to think of its digital properties as a network alternative as they head into the traditional upfront buying season.
Despite
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