Turner Sports found quite the unique destination for livestreaming content to promote the opening of the National Basketball Association season.
NBA content will begin livestreaming on the masthead of YouTube’s homepage Tuesday at 4 p.m. ET, and it will continue for 24 hours.
NBA on TNT Opening Night Countdown Presented by Samsung Gear Sport will include video-on-demand fare, game previews, reports from the San Francisco Bay area and Cleveland and highlights from the Inside the NBA studio team of Ernie Johnson, Charles Barkley, Kenny Smith and Shaquille O’Neal.
Turner Sports’ NBA slate for the 2017-18 season tips off with the Boston Celtics at the Cleveland Cavaliers at 8 p.m.
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