Turner Sports Extends PGA.com Relationship
Turner Sports will continue to manage PGA.com, the PGA of America’s official Website, through 2019 as part of an extension of the broadcasting and interactive-media deal between the PGA and the cable programmer.
Turner Sports also manages PGATOUR.com and, jointly with the NBA, NBA.com, NBADLeague.com and WNBA.com.
In a press release, Turner Sports and the PGA of America said they will “collaborate on a number of new-media and consumer marketing initiatives to increase awareness and brand recognition of the PGA of America among key audiences, as well as introduce new, younger audiences to learning, playing and following the game.”
Among the new items on the two parties’ agenda are the “development of an enhanced PGA.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in