Turner Extends Snapchat Partnership, Takes Aim at Millennials
When it comes to Snapchat, media giant Turner is all-in.
When it comes to Snapchat, media giant Turner is all-in.
Turner and Snapchat announced an expansion of their existing partnership, which will bring original series from Turner properties including TBS, Adult Swim, truTV, Great Big Story and Super Deluxe to the messaging application, along with a Snapchat Discover channel for Bleacher Report to join the already-existing CNN channel.
Snapchat’s Live Stories feature will also come into play during Turner’s coverage of sporting events including the NCAA Division I Men’s Basketball Championship and the PGA Championship.
The two companies said they will team up on ad sales, creating “exclusive and immersive ad experiences” aimed at millennials, as well as “creative advertising opportunities” on Discover channels.
Snap Inc. vice
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